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About VOXI
VOXI is Vodafone's digital-only sub-brand targeting younger, social-media-heavy users. Launched in 2017, VOXI's signature is Endless Data — unlimited use of Instagram, WhatsApp, TikTok, Snapchat, Facebook, Messenger, X and Pinterest that doesn't count towards your data allowance. All plans are 30-day rolling — no long-term contract. VOXI has been rated a Which? Recommended Provider.
Plans
We don't list live prices — they change frequently. Below we explain how each plan type works.
All VOXI plans are 30-day rolling — no minimum term. Plans include Endless Social (all plans), Endless Music (Spotify, Apple Music, Deezer etc., higher tiers), and Endless Video (Netflix, YouTube — top plans). Data from 25GB to Unlimited. All include unlimited UK calls and texts. 5G included. Fully digital sign-up.
VOXI is SIM Only only — no handset contracts. If you want a new phone with VOXI, buy it separately (outright or via another finance arrangement).
No traditional PAYG — VOXI's 30-day rolling plans serve the same purpose. Cancel or change anytime.
VOXI supports eSIM. Activate via QR code in about 10 minutes. Available on iPhone XS+, Samsung Galaxy S20+, Google Pixel 3+. Fully digital sign-up and eSIM activation.
Coverage & 5G
VOXI runs on Vodafone's network — 99% 4G coverage and 5G access on all plans. Coverage mirrors Vodafone's own.
Roaming Abroad
EU roaming on VOXI is NOT free — a European Roaming Pass is required (from approximately £2.45/day). Endless Data features do NOT apply abroad — only standard data counts while roaming. For EU roaming, O2, Tesco Mobile, or iD Mobile are stronger options.
Key Features
♾️
Endless Social
Instagram, WhatsApp, TikTok, Snapchat, Facebook, Messenger, X and Pinterest — truly unlimited, never uses your data allowance.
🎵
Endless Music
On higher plans: Spotify, Apple Music, Deezer, Tidal streaming unlimited without using data.
📺
Endless Video
Top plans: Netflix and YouTube streaming don't count towards your data.
📅
30-Day Rolling
No contract — cancel or change anytime. Maximum flexibility.
🎁
VOXI Drop
Loyalty rewards including free food, drinks and experiences.
📲
eSIM Native
Sign up and activate eSIM in 10 minutes — fully digital.
Strengths & Weaknesses
✓ Strengths
Endless Social never uses your data (Instagram, WhatsApp, TikTok etc.)
30-day rolling — no long-term contract
5G on all plans
Fully digital sign-up with eSIM in 10 minutes
VOXI Drop loyalty perks
Which? Recommended Provider
✕ Watch out for
EU roaming NOT free — daily pass required
Endless Data doesn't work abroad
No handset contracts
Vodafone's 5G speeds behind Three in tests
Not suitable for heavy EU travellers
Frequently Asked Questions
What is VOXI Endless Data?
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Endless Social (all plans): unlimited Instagram, WhatsApp, TikTok, Snapchat, Facebook, Messenger, X and Pinterest — none of this counts towards your data. Endless Music (higher plans): Spotify, Apple Music, Deezer, Tidal unlimited without using data. Endless Video (top plans): Netflix and YouTube without using data.
Does VOXI include EU roaming?
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No — EU roaming is not free on VOXI. You need a European Roaming Pass (from approximately £2.45/day). Endless Data features also don't apply abroad. For free EU roaming, choose O2, Tesco Mobile, iD Mobile or Lebara.
Is VOXI on a contract?
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No — all VOXI plans are 30-day rolling with no minimum term or cancellation fees. SIM Only only — no handset contracts.
Is VOXI the same as Vodafone?
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VOXI is Vodafone's digital-only sub-brand — it runs on exactly the same network, but is sold exclusively online at different (often lower) price points with a different brand identity targeting younger customers.
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