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INDEPENDENT GUIDE

Asda — Plans, Coverage & Roaming

Independence notice: This page is not produced by or affiliated with Asda or its parent (Asda Stores). For official account support contact Asda directly. Calling 0203 745 0624 reaches twelvesquid.online's own team.

About Asda

Asda Mobile is an MVNO run by Asda Stores Ltd (majority-owned by TDR Capital) on Vodafone's network. Refreshed in June 2025 with a new plan range, Asda Mobile is positioned as a simple, affordable option with no mid-contract price rises and integration with the Asda Rewards loyalty programme.

Plans

We don't list live prices — they change frequently. Below we explain how each plan type works.

Asda Mobile plans (refreshed June 2025) on 12-month and 24-month contracts. Data from 3GB to Unlimited. No mid-contract price rises. Free EU roaming in 46 European destinations (5GB fair-use cap). Asda Rewards cashback (2–5% of monthly cost) credited to your Asda Rewards wallet.

Asda Mobile is primarily SIM Only focused — handset contracts are not a major product. Buy a phone outright or via a separate finance arrangement.

Asda Mobile PAYG available with simple top-up options. Good for very occasional users. Same Vodafone network.

Asda Mobile's eSIM support has historically been limited — check Asda Mobile's current website for the latest availability.

Coverage & 5G

Asda Mobile runs on Vodafone's network — approximately 99% 4G population coverage and 5G access included free on all plans. Coverage mirrors Vodafone's own.

Roaming Abroad

Asda Mobile includes free EU roaming in 46 European destinations on eligible plans. A 5GB fair-use data cap applies while roaming — significantly less than O2 (25GB) or Lebara (30GB). For data-heavy EU travel, consider O2, Tesco Mobile, iD Mobile or Lebara.

Key Features

💚

Asda Rewards

Earn 2–5% cashback on your monthly bill to your Asda Rewards wallet — spendable in Asda.

🚫

No Price Rises

Your monthly price is fixed for the contract duration — no annual mid-contract increases.

🌍

EU Roaming Included

46 European destinations included with a 5GB fair-use data cap.

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Affordable Plans

Among the cheaper options for equivalent data, especially on 24-month contracts.

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Vodafone Network

Runs on Vodafone's 99% 4G network with 5G access free.

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Supermarket Convenience

Available in Asda stores and online for existing Asda shoppers.

Strengths & Weaknesses

✓ Strengths

No mid-contract price rises
Asda Rewards cashback on monthly bills
EU roaming included (46 destinations)
Vodafone's reliable network with 5G free
Simple, straightforward pricing

✕ Watch out for

Only 5GB fair-use EU roaming cap (low vs competitors)
eSIM support historically limited
SIM Only focused — limited handset options
5G speeds behind Three and EE
Limited customer service channels

Frequently Asked Questions

Does Asda Mobile raise prices?

No — Asda Mobile pledges no mid-contract price rises. Your monthly price is fixed for your contract duration, unlike EE, O2, Three and Vodafone.

Does Asda Mobile include EU roaming?

Yes — eligible plans include free EU roaming in 46 European destinations. A 5GB per month fair-use data cap applies. This is less than O2 (25GB) or Lebara (30GB), so for data-heavy EU travel, another network may suit better.

What is Asda Rewards on mobile?

Asda Rewards cashback (2–5% of monthly bill) is credited to your Asda Rewards wallet and can be spent on Asda groceries and products in-store.

What network does Asda Mobile use?

Vodafone's network — approximately 99% 4G population coverage and 5G access free on all plans.

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